Compare
Hit My Macros vs MacroFactor
MacroFactor is a strong macro tracker. If you want food and training in one app, here is how Hit My Macros compares.
Who each app is for
MacroFactor
Lifters and data-minded trackers who want an algorithm to set and adjust calorie and macro targets week to week.
Hit My Macros
Athletes who want macros and workouts logged side by side, fast logging from the camera, and meals near them that fit their numbers.
What MacroFactor does well
- Adaptive expenditure: it estimates your real energy burn from weight trend and intake, then adjusts targets weekly.
- Coaching modes (Coached, Collaborative, Manual) that let you choose how much control the algorithm has.
- A verified food database, barcode scanning, and AI photo logging.
- Adherence-neutral adjustments — a missed target does not get punished in the math.
- A separate MacroFactor Workouts app, available on its own or as a bundle.
Where Hit My Macros is different
One app, not two
MacroFactor splits nutrition and training into two apps. Hit My Macros puts food and workouts on one timeline in a single app and subscription.
Counter scan
Point the camera at the food on your counter and it matches it to foods you actually eat — barcode first, then image, then label text. One tap to log.
Macro-fit meals near you
The Local Meals map shows restaurant meals near you that fit the protein, carbs, and fat you have left for the day.
Built for people who train
Targets, suggestions, and workout logging are set up for athletes running training days, rest days, and competition blocks — not just a scale number.
Pricing
| Plan | Hit My Macros | MacroFactor |
|---|---|---|
| Free tier | Free to download and track | None (7-day free trial) |
| Monthly | $9.99/month | $11.99/month |
| 6 months | — | $47.99 every 6 months |
| Annual | $59.99/year, 7-day free trial | $71.99/year |
| Nutrition + workouts | Included | $89.99/year bundle (with MacroFactor Workouts) |
| Lifetime | Lifetime Access (one-time; price shown in app) | Not offered |
Prices checked October 12, 2026; US App Store; may change.
MacroFactor prices from macrofactor.com and its help center; the App Store also lists other price points for some plans.
Eat like you train.
$59.99/year with a 7-day free trial, or $9.99/month. Cancel anytime in your Apple ID settings.
MacroFactor is a trademark of its respective owner. Hit My Macros is not affiliated with, sponsored by, or endorsed by MacroFactor. Competitor features and prices are based on publicly available information as of the date above.